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viernes, 5 de septiembre de 2008

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Move your body 
Drag & Draw

It makes sense for young children to move and explore the world creatively.

Not only are children today attracted at an early age to video games and television but, in many of their families, both parents work. Busy parents are often tempted to use television and video games to keep their children occupied while they recuperate at the end of the day. Unfortunately, children who spend too much time in front of a screen are more likely to be overweight because they don’t move enough around and stay active, while very young children, denied the opportunity to talk and play with others regularly, will suffer from reduced early brain development.

Drawing for development
At age two or three, imagination and exploration play an important role in a child’s quest to learn about and understand the world. Toddlers are creative explorers and drawing is one of the many languages they use to ‘talk’ about their surroundings, both to themselves and to others. They begin by using simple shapes to construct simple objects then, as they get older, their visual system expands and they start to add detail and complexity to drawing. At around age five, depending on the child, a sense of pattern emerges, with houses, trees and families telling familiar stories. 

A more natural form of expression than writing, drawing also helps relieve children’s frustrations, reduces stress, and encourages thought and communication through the ‘telling’ of visual stories. It’s also a vital factor in stimulating and nurturing creativity.

Leaving traces anytime and anywhere
Children naturally love to use the world around them as a playground for self-expression. Not only do they like to run, crawl, roll and dance everywhere, but they also like to use the environment around them as a canvas upon which to scribble. Most toddlers, if left unsupervised for only a moment, will draw on any surface anywhere – be it a book, a wall or even a door. This is why many parents are tempted to place every crayon and pencil they can find out of the child’s reach and make them sit still, even though current research suggests that simply standing up will help prevent obesity in later life.

The challenge
How can we provide young children with a limitless canvas that encourages them to draw and explore as creatively as they can while, at the same time – by enabling them to move around freely – also encourages them to stay active, burn off excess energy and build the foundations for a healthy body and mind in later life? And all without the parents having to worry about what’s being done to the wallpaper? 



Drag & Draw
The home as a virtual painting canvas for real expression and play
Drag & Draw is a set of digital drawing tools that enable toddlers – and older children – to turn their home into a larger-than-life virtual drawing canvas. Drag & Draw consists of a multicolor Brush, an Eraser, and a Magic Wand to bring their drawings to life and last, but not least, a Bucket to project the virtual drawings onto the wall (even though the child may have no idea this is what’s happening).

Drag & Draw, as its name suggests it, enables your children to ‘drag’ their creativity tools anywhere in the home. It not only encourages them to move from one place to another, but also to stand, sit, jump or walk while drawing – in other words, to be both creative and active.

It stimulates ultimate creativity with none of the mess. Let your children express themselves on any wall with light and color, using the Brush both as drawing tool and color mixer. Then let them change their mind and make alterations with the Eraser or, with the Magic Wand, bring their sketches to enchanted animated life.


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